Brand toggle

Every Image Studio canvas has a brand toggle in the prompt bar. When on, generations pick up your org's brand profile automatically — palette, voice, and guidelines all get appended to your prompt. When off, generations stay literal to whatever you typed.

The brand chip

Look for the Brand: on / Brand: off chip next to the prompt textarea. Click to flip. Hover to see a tooltip with the brand name and a quick summary (palette count, font families) so you know what you're toggling.

• Brand: on (orange-tinted) — the org brand applies to this canvas's future generations.
• Brand: off (muted) — no brand context applied.
• Brand: — (disabled) — no brand profile exists yet. Admins create one at /admin/brand.

Toggling only affects new generations — older entries in the canvas keep the prompt they were generated with.

What "on" actually does

When the chip is on, the generator's prompt gets a suffix derived from the brand profile:

<your prompt>

brand palette: Brand orange #f54e00, accent #26251e, background #ffffff
tone: confident and slightly playful
style tags: technical, warm
<guidelines text>

So a prompt like "a sunset over the mountains" becomes the prompt above plus those four lines appended. The image model uses them to anchor color and aesthetic.

When to toggle off

Off-brand work — a holiday campaign that intentionally deviates, a generic stock-style placeholder, a one-off creative exploration. Toggle off, generate, toggle back on.

Managing the brand itself

The brand profile is a single org-wide artifact managed by admins at /admin/brand. See Brand profile for what's in it and how to populate it.